Credit and debit cards
The core of online payments. The Small Business Payments Alliance reports credit cards generated $6.5 trillion in purchase volume in 2024.
Payment processing options
Your payment processing options come down to which payment methods you accept and which gateway and processors handle them. A small online store can use one processor, or connect its checkout to several through a routing platform like Avendo so each transaction goes to the best available rate.
Published by AvendoLast updated November 2026
The common payment systems used in e-commerce are cards, digital wallets, bank transfers, and buy now, pay later plans, all connected to your store through a gateway and a processor. Cards lead by far. Avendo, which publishes this guide, focuses on the card side: routing each card transaction to the best available rate.
The core of online payments. The Small Business Payments Alliance reports credit cards generated $6.5 trillion in purchase volume in 2024.
Phone and browser wallets that store a card for faster checkout. Most still run on the underlying card, so card processing fees still apply.
Money moves straight from a bank account. Useful for larger or recurring payments; adoption varies by country.
The shopper pays in installments through a third-party provider, and the merchant is paid up front under that provider’s terms.
| Party | Its job | Do you choose it? |
|---|---|---|
| Payment gateway | Securely carries card details from your checkout into the payment system | Usually yes, often bundled with a processor |
| Payment processor | Talks to card networks and banks to authorize and settle the payment | Yes, and this is where rates are set |
| Card network | Runs the rails between issuer and processor and sets assessments | No, set by the shopper’s card |
| Issuing bank | Approves or declines the charge and receives interchange | No, set by the shopper’s card |
| Routing platform (Avendo) | Connects your checkout to several processors and picks the best available rate per transaction | Yes, works with existing checkout pages |
Definition
Payment routing sends each transaction to one of several connected processors based on a rule, rather than sending every sale to a single processor. In Avendo's platform, the rule is cost: each transaction is routed in real time to the connected processor offering the best available rate, and merchants get clearer pricing and processing reports to see the result.
One processor means one relationship and one rate card applied to every sale. Routing adds a comparison on every transaction. The more steady card volume you process, the more that per-sale comparison can matter, which is why routing fits growing stores best.
Cards first, then wallets, bank transfers, or installments if your buyers ask for them.
Your e-commerce platform limits which gateways and integration methods are available.
Only use compliant gateways and processors. Avendo works exclusively with PCI DSS-compliant ones.
Use the calculator on our cost guide to compare like with like.
If your volume is steady, ask Avendo how routing would work with your existing checkout.
Next, see what credit card processing costs, or return to the main guide on online credit card processing for small business.
Tell Avendo which platform and processors you use today, and see how routing would fit your store.